Weekend Whimsy: Smiling Flower

Smiling lily

I’ve been trying to write a post for the weekly photo challenge but it’s all been going ‘orribly wrong. Various drafts and ideas later, I have a plea for help awaiting the attention of the WordPress Happiness Engineers as I’ve somehow succeeded in losing the attachment pages for some of my most recent rose pictures. That means if you click ’em, you get a non-too-entertaining-after-a-while ‘Oops’ error message page.

Safari has piqued my sense of irony by suggesting I short cut the process and skip direct to the error page in future, by helpfully(?) listing it among my favourite internet pages. Safari has a point. I need to change tack. I need something cheerful.

So I’m sharing this picture of a smiling flower. It may not be my best picture, but you have to admit it’s cheery.  Continue reading “Weekend Whimsy: Smiling Flower”

Embracing Change: The New WordPress Reader

I’m a big fan of WordPress. It never stays still. Any half-experienced WordPress blogger knows that every so often they’re going to be briefly blindsided by one of those changes that suddenly happens. Of course it can be disconcerting – a bit like waking to find out that Santa Claus rearranged the furniture overnight as a kind of thank you for leaving him such tasty mince pies with his glass of milk, and now the picture of Aunt Mamie seems to have disappeared.  Continue reading “Embracing Change: The New WordPress Reader”

Making Less Say More: Microcopy for Bloggers

Microcopy
noun

Used by professional writers to refer to short but crucial snippets of writing, set aside from the copy (the main body of text). Used on menus, buttons, forms and widgets etc.

plural: microcopy

etymology:
micro- + copy (from the Latin root copia meaning plenty)

If you’re short of time, you’ll get my drift by scrolling down to see screen shot examples of microcopy. Click on the graphics to visit the original sites. For those able to linger, this longread post celebrates thoughtfully composed microcopy, mostly found here on WordPress.

Why use microcopy?

Microcopy is a modern day telegram: we use it to pass on useful messages to our readers in the least words. Partly we’re forced to be concise by space constraints, but we also know the more words we write, the less likely people are to read them. And we usually want microcopy to stand out enough to be read, for example:

  • Follow this blog
  • Leave a comment
  • Read my previous post
  • Buy this book
  • Follow me on social media
  • Contact me
  • Read more

Two of my passions come together in my admiration for great microcopy – language and marketing. It’s an overlooked art form: a fun way to finesse your blog – but there’s a serious side too.  Continue reading “Making Less Say More: Microcopy for Bloggers”

The Art of Commenting: what holds us back and how we can fix it

The art of commenting

When people leave comments on your site, is replying a pleasure or a chore? And away from your blog, do you reach out to other bloggers through their comment sections and become an active part of their communities, or do you remain a page view shadow: a small, silent jolt up their stats, identifiable only by your place on earth?

In this post, I’m coming from the angle that while we certainly don’t need to leave a comment on a blog post we’ve enjoyed, it’s not good to feel inhibited or uneasy about commenting.

I’d love it if we all felt free to comment, if we wished, and understood the etiquette when we do.  Continue reading “The Art of Commenting: what holds us back and how we can fix it”