The topic of flower miles is one of the secrets in the closet of the cut flower industry. I travel a good few miles myself so can’t be too judgemental. It’s easier to grow big blousy roses in cool mountains, near to the equator where the days and nights don’t vary in length that much during the year – places like Kenya and Colombia. The supply chains that bring the roses from overseas farms to our homes are longer and more complicated than most people would think.
I remember watching a flower auction in Japan – most flowers we buy in Europe come through a similar auction hub in Holland. If you know how much care, thought and anxiety go into producing flowers in any part of the world, it’s chastening to see them reduced to commodities.
Boxed up flowers are opened briefly on stage and shown to assembled buyers in a room laid out like a lecture theatre. Models trying not to wilt after a long distance flight without water would seem a good analogy, but the flowers had better not be wilting at this point as they have many more miles to travel. Buyers hold their nerves as the price ticks down like a clock. The quicker they press, the more they’ll pay per box. If someone else snaps them up first, it’s game over.
You might have noticed by now that some of the flowers illustrated simply can’t be transported that way. They have been grown by Flowers From The Farm’s members for their display at RHS Hampton Court Flower Show. The society promotes British grown flowers that don’t accrue air miles, being sold as locally as possible. Continue reading