January Squares: Mixed Lights

Atmospheric lighting and a modern stained glass window
Liverpool pizzeria’s mood lighting

I’m sharing a few days’ January Squares, with twin themes: places where we can eat and/or drink; each picture to represent a word ending in light.

The first could be daylight or windowlight (apparently that’s a word). I was interested in the colours – how the light seems to leach them out from the modern stained glass and paint them on the sills and surfaces, and the way the barstools carry them through into the room. The hanging lights have coloured wires too or appear to have through a trick of the light.   Continue reading “January Squares: Mixed Lights”

Making Less Say More: Microcopy for Bloggers

Microcopy
noun

Used by professional writers to refer to short but crucial snippets of writing, set aside from the copy (the main body of text). Used on menus, buttons, forms and widgets etc.

plural: microcopy

etymology:
micro- + copy (from the Latin root copia meaning plenty)

If you’re short of time, you’ll get my drift by scrolling down to see screen shot examples of microcopy. Click on the graphics to visit the original sites. For those able to linger, this longread post celebrates thoughtfully composed microcopy, mostly found here on WordPress.

Why use microcopy?

Microcopy is a modern day telegram: we use it to pass on useful messages to our readers in the least words. Partly we’re forced to be concise by space constraints, but we also know the more words we write, the less likely people are to read them. And we usually want microcopy to stand out enough to be read, for example:

  • Follow this blog
  • Leave a comment
  • Read my previous post
  • Buy this book
  • Follow me on social media
  • Contact me
  • Read more

Two of my passions come together in my admiration for great microcopy – language and marketing. It’s an overlooked art form: a fun way to finesse your blog – but there’s a serious side too.  Continue reading “Making Less Say More: Microcopy for Bloggers”