Perhaps a social media post has gone viral in the wrong way; a senior member of your team has said – or done – something unwise; there’s been an accident or major incident; a product is unsafe and needs to be recalled; or customers have been treated poorly. Whatever the issue, it’s moved beyond the concerns of an individual or a manageable group. The press and the public are very interested. Your response will affect your company’s reputation. It’s time to bring out your crisis plan!
If you haven’t got one, you’re not alone – these guidelines will help. But please don’t wait until it’s too late. By setting aside a few minutes to think about how you would deal with a crisis now, you’ll be much better placed to react when the pressure is on. Continue reading “A PR crisis is underway – yikes!”