It may feel heartbreaking to receive a bad review or negative comments when you’re writing as a private individual; if you’re a company, dedicated to providing an excellent product, experience or service, negative reviews could hit your bottom line.
Your first reaction may be that the review is unfair, but take a deep breath. Think very carefully before posting a reply. See this as an intellectual challenge – your response will become part of your brand’s online DNA. Continue reading “Negative online reviews: how to respond like a pro”