If we’re going to do any marketing at all, we’re going to have to invest something. It might ‘only’ be time, ideas, creativity and enthusiasm: it might ‘only’ be money. We can justify using ‘only’ if we have a limitless amount of any of these precious resources – and nothing else more meaningful to devote them to.
For most of us, this is not the case. So how do we make wise choices? Continue reading “How can I market my blog? Should I even try? The blogger’s dilemma.”