ATX Public Art, Austin Texas

Whole Foods rainbow coloured atx logo in Austin

One of the most eye-catching bits of branding I’ve seen is on the corner of Fifth Street and North Lamar Boulevard, in Austin, Texas.

When its logo needed replacing, Whole Foods commissioned this rainbow striped public art by Ion Art. The confidence shown in exchanging the old concrete ‘Whole Foods Market’ lettering for ‘atx’,  presumably for Austin, Texas, has been amply repaid by a hundred thousand selfies (just my estimate).

The letters atx are stronger than they look, being formed from steel and aluminium slats decorated with high gloss colours.

People are encouraged to interact with the signage and have fun with it. Having had plenty of practice with zinnias and butterflies, I had enough patience to wait for the chance to take this personless picture.

Shared for Becky’s BrightSquares challenge.

32 Replies to “ATX Public Art, Austin Texas”

  1. I think a trip to Austin is in order the next time we visit our daughter. Great post for this theme.

  2. Wow. Another unexpected! I love the way the rainbow lines mimic the lines in the buildings in the background, and yet the curves of the letters and the bright colors defy the sterility of the those same buildings. It’s a great photo. Hoorar for patience!

  3. I love this 🙂 It would definitely go in my category of street art but it’s a bit far for me to go and photograph it 🙂 🙂

  4. That piece has been built since we moved away from Austin. Not that I miss it. Next time you’re in the area you ought to come to Kerrville, about two hours southwest of Austin. We have many things Austin has: great street art, a beautiful river walk, galleries, restaurants, music venues, friendly people. We even have two H-E-B grocery stores! And what we *don’t* have is terrible, impossible traffic, places you can’t get to because they’re sold out, or there’s no place to park, or, oh, that dang traffic again. The only thing I miss about Austin is our friends, and we will visit them soon now that we’re vaccinated. Come and visit the Hill Country!

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